Redesigning a Logo

Just about anyone that knows me knows that I am often plagued by perfectionism.

The problem with that is that nothing will ever truly be perfect. It can be…

Just about anyone that knows me knows that I am often plagued by perfectionism.

The problem with that is that nothing will ever truly be perfect. It can be good. It can be plussed. It can be excellent. But to say that something has no room for improvement whatsoever is denying the possibility of growth presently or in the future. For the perfectionist, this inevitably leads to a task that is never done and a goal which can never be attained. The trick to overcome this plight is to learn when something is good enough.

I recently heard a phrase that has greatly helped me, one that has resounded in my head like the chime of a grandfather clock. Better done than perfect. I can’t recall where I heard it but it’s stuck with me, creating a paradigm shift with how I associate value. That simple phrase has enabled me to assign more value to completing a task than to spending additional time refining it.

I say all of this as a preface to introducing our new logo, which with the help of that little phrase, I am quite fond of. I had intended to just make it a part of the update to the website in the next couple of days but decided that it deserved a moment of its own.

To those of you that offered assistance or feedback, I truly appreciate the offer. This was just something I had to do for myself. I had many goals with this redesign. The first was to be consistent, maintaining a globe as the primary element which alludes to exploration. The next was to simplify everything. That was a matter of preference and a benefit to making swag that was highly requested on our survey. I won’t list the rest of my goals here but I’m happy to be done and, more than that, to share the product with you. I hope you enjoy!

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About Matt Hansen

Matt is a photographer and designer based in San Diego. When he’s not working, he's charting his next adventure over coffee or craft beer.
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